Yellow Pages to test 'opt-in' model for city apartments
TOM PULLAR-STRECKER Last updated 05:00, August 14 2017 Tom Pullar-Strecker/FAIRFAX NZ Yellow believes it has a bright future. The Yellow and White Pages won 't be delivered to apartment units in the three main centres unless people ask for them, if a trial in Wellington proves popular. The partial step towards an "opt-in" system for the directories could later be extended to office buildings and follows a decision by Yellow to axe 10 of its local editions . But Yellow's interim chief executive Darren Linton said the company's business plan was to return to revenue and profit growth within three years, as its digital business grew and new services came on stream. Printed directories accounted for 60 per cent of its sales – or $56 million – in the year to June. But Linton forecast that would drop to 25 per cent within three years. In another sign of the way traditional advertising has been turned on its head by the internet, burger company Wendy's announ...